Hitting the Marc
Funnyman Marc Horowitz catches air to create art for ailing banks
by Adam Baer | photos by Jeff Minton
Founding an “anonymous semi-nudist” colony. Burying a town’s problems. For self-described social crusader and one-man think tank Marc Horowitz, such antics are all in a day’s work. The 30-year-old art-school dropout recently performed those and other stunts for his Crackle.com “Signature Series”—videos that document a cross-country road trip Horowitz plotted by autographing a U.S. map and letting the lines of his signature determine the route. The mission? To “improve” 19 towns along the way. “I’m riding this line between art and comedy-entertainment, he says.
Horowitz first won fame in 2004, after a nationwide tour of dinners with strangers. While working as a photo assistant, he furtively wrote “Dinner w/ Marc” and his phone number on a whiteboard that would appear in a Crate & Barrel catalog; upon publication, he received 30,000 invites, appeared on the Today show, and even earned a spot as one of People’s 50 “Most Eligible Bachelors.”
When I met him at his Los Angeles flat, he had just finished taping a talk show in his living room with $15 VHS cameras. Similar shows may soon see air time: Repped by Ryan Seacrest’s agent, Horowitz is pitching a “meta, hidden-camera program” and a travel series in which he’ll “put unknown town’s on the map” by founding something in each one—say, a car-alarm hall of fame.
In the meantime, Horowitz aims to remedy America’s financial woes with his “Recessionator,” a paint-spraying contraption he uses to create art—a fail-proof investment—for belly-up banks. “I’m not Seacrest, and I’m not Damien Hirst,” he says. “I’m just trying to do my thing.”