Marc Horowitz, comedic performer and social experimentalist, was featured in Nissan’s popular national ad campaign, “Seven Days in a Sentra.” Nissan came across Marc’s blog (named one of the 50 Best Websites by Dazed & Confused Magazine) and challenged him to live in a 2007 Nissan Sentra for seven days. He triumphantly endured 168 hours of straight filming and now is the hero of seven national spots, print ads, and billboards coast to coast. As a result, he has over 22,000 myspace friends and is carefully considering the 27 marriage proposals.
Marc is well known to have a good laugh with our great nation. Take one of Marc’s most memorable experiments that happened during a photo shoot when he wrote “Dinner w/ Marc 510-872-7326” (his name and REAL cell phone number) on a dry-erase board featured in a home office shot for a Crate & Barrel catalog. This stunt not only got him fired, but it landed him on The Today Show and dozens of other programs and publications. Receiving over 30,000 calls, Marc embarked on a Trans-America journey to meet with as many people for dinner as possible calling it “National Dinner Tour.” Consequently, People Magazine named him one of the 50 Most Eligible Bachelors.
Hungry for more travels and exploits, Marc signed his name on a US map and then drove that route. Along the way he “improved” 19 towns that fell along his signature’s path. These “improvements” included starting an Anonymous Semi-Nudist Colony in Nampa, Idaho and burying an entire town’s problems in Craig, Colorado. This project culminated in 20 webisodes for Sony’s crackle.com.
Marc was born to Karen Meyer and Burton Horowitz, a schoolteacher and pharmacist respectively. At age eight, Marc founded his first company – a ghost removal and cleaning service. He had his first press at nine when he organized a break dancing competition as entertainment for senior citizens.
At age fifteen, Marc left home. For awhile, he lived in an actor friend’s basement and attended high school in Paradise, Indiana, playing football, running track, and buying beer for others with his fake ID as a business venture. He moved around frequently, posing as a foreign exchange student; at age seventeen, he attended Indiana University in Bloomington, receiving his degree in Business Marketing and Microeconomics. After graduating, he traveled extensively overseas, shearing sheep and turning down offers to start various carpet businesses in Morocco. He ultimately took a job in Silicon Valley with a graphics firm. Later, he left in hope of starting his own venture, and attended The San Francisco Art Institute.
After the Art Institute, Marc and a long time collaborator, Jon Brumit, reinvented themselves as the business team of Sliv & Dulet Enterprises and opened an office in downtown San Francisco. They staffed their company with 30 people of various backgrounds to help them “develop a summer line of products and services,” which they pitched to local businesses. Some examples included a fog removal initiative for the Golden Gate Bridge, a full-service “office in a tent” for Staples, and a “Swiss Army Cubicle” for Google.
Continuing his social research, Marc initiated his Errand Feasibility Study, which included running his daily errands while riding a pack mule through San Francisco. He dropped off his dry cleaning, accompanied the mule into REI to return a stove, made photocopies, did his grocery shopping, and made a deposit at his bank.
That same year, every Saturday, Marc ran 1500 feet of extension cord from his kitchen to the local park three blocks away where he hooked up a coffee maker and served free coffee to all who visited.
Marc was featured on NPR “Weekend Edition,” for his latest exploit, “Google Maps Road Trip.” He and his friend, Peter Baldes, drove from LA to Richmond, Virginia without ever getting into a car. Using only Google Maps, they made the first virtual live-streaming broadcast cross-country road trip.
Marc continues his “research” through many other projects like Talkshow247.com, a 24 hour 7 day-a-week internet broadcast of Marc’s life, The Center for Improved Living, The Me & You Show, The Human Video Game Experiment, and Sales Force which have been featured at film festivals, art exhibitions, museums, and as mobile content. Marc is currently developing scripted and non-scripted shows for television and web. He is represented by galleries in Paris, Geneva, Milan, and Los Angeles; and has lectured at various universities that include, Yale, Stanford, and NYU.
He’d like to encase his car in Lucite someday and posses (near) superhuman strength.