On the evening of August 11 at 9:30pm, an art event of unparalleled brevity will take place. Prepare to find yourself engulfed by 60 seconds of pure, frenetic energy as over twenty Bay Area artists hang their works, step aside to let the audience view them, and whisk them away again after offering no more than a tantalizing taste.
Though each of the works in the show is significant in its own right, the format of this exhibition is designed to pose some larger questions regarding the nature of art itself—the role played by the audience in the reception of an artwork, the commodification of art implicit in the gallery environment, and above all, the social dynamics of our most cherished art world tradition: the wine-and-cheese opening.
This spectacular (in every sense of the word) event is brought to you by Your Local Gallery in Oakland, dedicated to boldly presenting art as the lively, active experiment it has always wanted to be. Your Local Gallery knows no bounds in its pursuit of the fresh, the local, and the slightly absurd. We invite you to join us on August 11th for a totally unique art experience. Come prepared to throw away everything you think you know about art, and pay close attention…or you might miss it.
I did this project in 2001. I made two white sandwich boards and put them up at the corner of Powell & Market in San Francisco. I then began to hand out blank pieces of paper, yelling “Free Ideas,” there were several takers and several who wanted nothing to do with it.
Overall, it was a successful mission.
There is no ambient sound in the video cause I forgot to check the sound levels on the camera – sorry. But as a bonus, I added The Blue Oyster Cult Don’t Fear the Reaper!